Xeikon America has announced the launch of VariOne, a new variable data generation tool for Xeikon’s X-800 digital front-end. This integrated software product can immediately generate and print unique creative designs, based on an image or on vector graphics, in endless complex patterns.

According to the company, Xeikon’s VariOne is a true differentiator and has been developed and designed to add value and benefit brand owners, designers, illustrators, printers, converters and consumers. VariOne can achieve high levels of variable imagery possible today. Demonstrations can be run by appointment and the new VariOne will be commercially available as an option for systems running X-800 version 7.00 or higher.

“Print is becoming more customized and valuable,” says Xeikon drector of product management Jeroen Van Bauwel. “With VariOne, Xeikon is taking a significant leap forward in its research and development and now offers completely new horizons for differentiation. With VariOne it is possible to create thousands of unique and individual clips from a base design. With our new integrated variable data solution built into Xeikon’s digital front-end, the possibilities for producing unique images are limitless on both our dry toner and inkjet presses. The Xeikon strategy is to extend the capabilities of its X-800 workflow even further and expand the range of possible applications.”

Differentiating products to meet consumer demand is a continuous challenge for brand owners. Consumers are often willing to pay a premium for personalized goods, and they are on the lookout for products that express their personality and that can be shared on social media such as Instagram and Pinterest. In the fight against counterfeiting, which can impact consumer safety, brand owners are looking for new software technology solutions with extra image and text capabilities, and with hidden techniques to track and trace items such as unique patterns and images, hidden codes and guilloches. VariOne can be used as a tool to add an extra layer of security.

With Xeikon’s VariOne, personalized image creation can be fully automated within the printing process. The software functionality achieves random selections from zero to millions. This variable data application offers endless uses and endless variations. The immediacy of the process is a key advantage for the prodct. VariOne can immediately process, format and print unique creative designs featuring variable patterns with random elements and wide gamut color combinations. Unique designs can be created on the fly and in minutes in a variety of unique patterns.

Van Bauwel adds, “Xeikon is taking mass customization to new levels with an explosion of creativity which will add value for everyone in the supply chain. Xeikon’s VariOne has taken a complicated prepress process and made it immediately fast and flexible.”